Created for Miller Brewer Company and Universal Music Globe, Jax Jones delivered a 45 minute virtual live performance for Miller Music Amplified 2020 – entirely shot on MARS. Using xR technology, we transported Jax Jones across the globe, allowing him to perform in locations ranging from Hong Kong to the Arctic.
Using Unreal Engine for the three photo-real scenes, the content and engineering team at Bild Studios also created graphics and real-time AR elements with Notch. The virtual 3D worlds were then tracked to the position of the physical film camera on the MARS stage resulting in a depth and scale only xR can bring.
Client: Universal Music / Global / Miller Brewing Company
Engineered by: Bild Studios
Video & xR Content: Bild Studios
Director: Jamie Carter
Client Producer: Kate Manning
DOP: James Medcraft
Notch Scene Designer: Mike Wilson
Notch AR Designer: Uzo Uzoigwe
Unreal Engine Designers: Dandelion & Burdock (City Scene), Myliaison (Forest scene), Luke Hunter (Arctic scene)
Behind-The-Scenes Filming by: Hotmilk Films